The Business Forecasting Revolution: Nation, Industry, Firm

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Oxford University Press, 1986 - Business forecasting - 265 pages
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With the microcomputer revolution, econometric forecasting has begun to move from distant think tanks and data centers to the executive's desk. In The Business Forecasting Revolution, eminent economist F. Gerard Adams shows executives how they can use these sophisticated tools to improve theirbusiness planning, and how they can apply forecasting techniques to the economy as a whole, to the needs of specific industries, and to their own firm.

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Challenge to Business
Old and NewThe Implications for Economic Forecasting
Measuring the Economic EnvironmentThe Statistics

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About the author (1986)

F. Gerard Adams, Professor of Economics, University of Pennsylvania.

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