Duct Tape Marketing: The World's Most Practical Small Business Marketing GuideIn his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape. In Duct Tape Marketing, you will learn how to:
Plus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time. |
Contents
The Duct Tape FoundationThe Way to Sticky MarketingHelp Them Know Like and Trust You More | 1 |
The Duct Tape Lead Generation MachineTurning Stickiness into a System That Works for YouTurning Know Like and Trust into Try Buy Repeat a... | 135 |
Getting on a RollFind Out What Works and Do More of It | 255 |
Duct Tape Marketing Small Business Marketing Resources | 275 |
Special Offers | 277 |
Acknowledgments | 278 |
About the Author | 279 |