Latin Looks: Images Of Latinas And Latinos In The U.s. Media

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Westview Press, Nov 6, 2008 - Social Science - 256 pages
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What are Latin looks? A Latin look may seem at first blush to be something that everyone recognizes-brunette, sensual, expressive, animated, perhaps threatening. But upon reflection, we realize that these are the images that are prevalent in the media, while the reality in Latino communities is of a rich diversity of people and images. This book brings together a selection of the best, the most interesting, and the most analytically sophisticated writing on how Latinos have been portrayed in movies, television, and other media since the early years of the twentieth century and how images have changed over time in response to social and political change. Particular emphasis is given to representations of class, gender, color, race, and the political relationship between the United States and Latin America. Together the essays offer a corrective lens for interpreting how images are created, perpetuated, and manipulated.
 

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Contents

Introduction
1
Absent or Misrepresented
13
Hispanics in the Media
21
Is the Press Listening?
36
Hispanic Characters in TV Entertainment
57
Stories and Stereotypes
73
Latino Film Stars
80
The Trials and Tittilations of Ethnicity in the American Cinema 19351962
85
Puerto Rican Cinema in New York
188
Documentaries by Latinas and Latin American Women
200
Chicano Images in Film
214
My FamilyMi Familia and The Perez Family
221
15 HispanicOriented Media
225
PART FOUR Strategies for Change
239
16 Promoting Analytical and Critical Viewing
240
17 Questions and Reflections About the Readings in This Book
254

6 Stereotyping in FIlms in General and of the Hispanic in Particular
104
History of an Image
121
Puerto Rican Images in US Films
142
A Puerto Rican Reading of America
164
10 Keeping it Reel? Films of the 1980s and 1990s
180
The Others Present Themselves
185
18 What We Can Do
261
References
271
About the Book and Editor
275
About the Contributors
277
Index
279
Copyright

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Page 106 - For the most part we do not first see, and then define, we define first and then see. In the great blooming, buzzing confusion of the outer world we pick out what our culture has already defined for us, and we tend to perceive that which we have picked out in the form stereotyped for us by our culture.
Page 112 - Woman, then, stands in patriarchal culture as signifier for the male other, bound by a symbolic order in which man can live out his fantasies and obsessions through linguistic command, by imposing them on the silent image of woman still tied to her place as bearer of meaning, not maker of meaning.
Page 146 - Puerto Ricans were not born to be New Yorkers. They are mostly crude farmers, subject to congenital tropical diseases, physically unfitted for the northern climate, unskilled, uneducated, non-English-speaking and almost impossible to assimilate and condition for healthful and useful existence in an active city of stone and steel.
Page 62 - He intended that the contrast between Archie's basic decency and his unattractive rantings would prod viewers to reexamine the retrograde ideas they permitted themselves. As Lear put it, the show "holds up a mirror to our prejudices. . . . We laugh now, swallowing just the littlest bit of truth about ourselves, and it sits there for the unconscious to toss about later."4 As a tool for improving race relations, this approach may have been too subtle for its own good.
Page 179 - Ready ! DIESEL Ready. RIFF Ready! Come center and shake hands. BERNARDO For what? RIFF That's how it's done, buddy boy. BERNARDO More gracious living? Look: I don't go for that pretend crap you all go for in this country. Every one of you hates every one of us, and we hate you right back. I don't drink with nobody I hate, I don't shake hands with nobody I hate.
Page 30 - Hispanics, like other minorities, are highly susceptible to stereotyping by the news media. Journalism scholars Felix Gutierrez and Clint C. Wilson have observed that the coverage of minority issues during the 1970s often focused inordinate attention on the more bizarre or unusual elements of minority communities, such as youth gangs, illegal immigration, or interracial violence. While these are legitimate...
Page 145 - I, HARRY S. TRUMAN. President of the United States of America, do hereby call upon the people of the United States, in their homes and churches, in the schools and hospitals, in social welfare and health agencies, in enforcement agencies and courts, in institutions for the care of delinquent juveniles, and In their minds and hearts, to act, individually and together, for the prevention and control of juvenile delinquency...
Page 68 - African Americans in Entertainment Media," there are some, if infrequent, themes that explore racism and discrimination. However, "When television has explored discrimination, prejudice or the appropriateness of inter-racial relationships, it has almost always staged them as a black versus white issue. Whatever racial tensions exist between Latinos and other groups in American society, they have rarely made it to the small screen
Page 128 - The 1 932 presidential election of Franklin D. Roosevelt led to the establishment of the Latin American Good Neighbor Policy, in which Hollywood was to play a role.

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About the author (2008)

Clara E. Rodriguez is associate professor of sociology at Fordham University.

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