The Soul of the New Consumer: Authenticity - what We Buy and why in the New Economy
Argues that new consumers are driven to buy, either traditionally or online, through a desire for authenticity and individuality, forcing retailers and advertisers to respond to them accordingly.
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Persuading New Consumers
The New ScARcrnES of Time Attention and Trust
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The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ...
David Lewis,Darren Bridger
No preview available - 2001
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