The Soul of the New Consumer: Authenticity - what We Buy and why in the New Economy

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Nicholas Brealey, 2000 - Business & Economics - 246 pages
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Argues that new consumers are driven to buy, either traditionally or online, through a desire for authenticity and individuality, forcing retailers and advertisers to respond to them accordingly.

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Contents

Persuading New Consumers
22
The New ScARcrnES of Time Attention and Trust
45
Tastespace
71
Copyright

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About the author (2000)

Dr. David Lewis is chairman of The David Lewis Consultancy, an international research firm with clients including Disney, Coca-Cola, Amazon, IKEA, L'Oreal, Toyota, British Airways, British Telecom, ICL and IBM. He lectures in Europe, the USA and Asia on management topics, with a special emphasis on relationships between suppliers and their customers. Darren Bridger is a researcher at The David Lewis Consultancy.

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