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artist attention-holding average better Betts Brown Memorial Britain British broadcast television Brown Memorial Lecture cent characteristics closed circuit television collaboration commercial communication companies computers concept Council course creative ability creative engineers creative idea CREATIVITY AND INNOVATION D. J. G. HOLROYDE demands Director drawing educational programmes educational technology effect electronic enormous environment example fact field George Dowty Glasgow graduates growth gyre H. G. CONWAY happen Heriot-Watt University I. M. MACKINTOSH important improve Industrial Design INNOVATION IN ENGINEERING integrated circuit interact invented isoniazid kind learning look material mathematics means measles microelectronics observer error organisation particular physics probably problem professional profits reason research workers Ronald Mavor SCIENCE AND ART scientific Scotland Second Coming semiconductor industry situation skills staff teachers technical techniques TELEVISION AND EDUCATION television screen thought transistor tuberculosis understanding university/industry words X-rays