This Means This, This Means That: A User's Guide to SemioticsSemiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes themystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, thisbook provides practical examples of how meaning is made in contemporary culture. |
From inside the book
Results 1-3 of 7
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... sculpture includes four figures : Christ , Nicodemus , Mary Magdalene and an incomplete figure . In the sculpture Michelangelo has clearly placed Christ in the centre , surrounding him with the other figures who envelop and support him ...
... sculpture includes four figures : Christ , Nicodemus , Mary Magdalene and an incomplete figure . In the sculpture Michelangelo has clearly placed Christ in the centre , surrounding him with the other figures who envelop and support him ...
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... sculpture has been cast from the original mould then we might expect to encounter bronze sculptures of exactly the same type in other places . Similarly , a print ( e.g. , an etching ) can exist as a series of tokens if there is a ...
... sculpture has been cast from the original mould then we might expect to encounter bronze sculptures of exactly the same type in other places . Similarly , a print ( e.g. , an etching ) can exist as a series of tokens if there is a ...
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... Sculptures , for instance , tend traditionally to be made from stone , bronze or wood . Sculptors of the twentieth century ... sculpture is , but also to our notion of how art is valued ( not least because the Tate Gallery in London paid ...
... Sculptures , for instance , tend traditionally to be made from stone , bronze or wood . Sculptors of the twentieth century ... sculpture is , but also to our notion of how art is valued ( not least because the Tate Gallery in London paid ...
Other editions - View all
This Means This, This Means That Second Edition: A User's Guide to Semiotics Sean Hall Limited preview - 2012 |
This Means This, This Means That Second Edition: A User's Guide to Semiotics Sean Hall No preview available - 2012 |
Common terms and phrases
actually advertising appear Apple background called centre CHAPTER clothes colour combined communication concepts consider context conventions create culture depend depicted discourses drawing employs example experience expression eyes fact feel function future genres give given happen HARE human idea Ideology images and texts imagine important impossible indicates instance Intention interpret kinds language light literally look MANYMANYMANYMANYMANYMANY MANYMANYMANYMANYMANYMANY MANYMANYMANYMANYMANYMANY meaning myths natural Notice objects Once painting particular Perhaps person photograph picture piece pipe possible present problem produce qualities question reader receiver reference relationship represent representation rules seems Semantic Unit semiotics sense sentence shape signifier signs simply society stand Stereotype stories structure Style Suppose symbols talk tell tend texts things thought true truth trying understand various viewer whole