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Appendix competitor entry considered Differentiating the profit dt.ds dummy variables early follower EF*GR EF*MA elasticity empirical analysis endogenous endogenous variables entered the market entry effects equating to zero exogenous explanatory variables firm's foll Hence higher market share higher product quality impact Innovation introductory stage low freq lower market depletion market share marketing expenses Marketing/Rev maximize Mkt Exp Mkt Share multiplier optimal entry optimal price order condition order of entry Patents prod PI*GR PI*MA PIMS data pioneer advantages positive prior time period Product change product life cycle product line breadth product markets product sales profit function R&D Exp R&D expenses R&D expenses/Rev Rel direct cost Rel image Rel prod breadth Rel prod quality Relative price relative product quality research and development revenue function Robinson and Fornell rth-g second entrant simultaneous equation model single period SLS estimates strategy sumer TABLE theoretical Vertical int forward