Pioneering Versus Early Following in New Product Markets |
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ANGELES OF CALIFORN ANGELES THE LIBRARY ANGELES THE UNIVERSITY C₁ CALIFOR OF CALIFORN competitor entry dt.ds dummy variables E-LIBRARY early follower EF*GR EF*IN EF*MA endogenous entered the market entry effects EQUATIONS EQUATIONS VARIABLES exogenous expenses/Rev Relative price explanatory variables firm Growth*Pioneer h(r+h-g Hence higher market ICS ANGELES introductory stage lower Market share Relative marketing expenses Marketing/Rev Maturity Mkt Exp Mkt Share multi-period optimal entry order of entry P₁ Patents prod PI*GR PI*IN PI*MA Pioneer low price product life cycle product line breadth quality R&D expenses R&D expenses/Rev Relative Rel direct cost Rel image Rel prod breadth Rel prod quality Relative price ROI Relative quality R&D research and development Robinson and Fornell ROI price rth-g share Relative quality simultaneous equation model single period SLS estimates SLS results UNIVERSIT UNIVERSITY LOS ANGELES UNIVERSITY THE LIBRARY VARIABLES TABLE Vertical int forward zero