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As per the readers review i ordered this book,may this book will satisfy my requirement.thank you guys.

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This is a great book and maybe even more important in the era of Social Media. David's career was all about direct response advertising. Being able to measure what you said vs. the response from the marketplace. With Google and social media the tools are even better in terms of tracking sales back to the actions that triggered the interest in the first place. 

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Loved it, couldnt put it down!

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This book is mother advertising, who soever wants to know about advertising, must go through this book
Warm Regards
Sumit 

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All reviews - 7
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All reviews - 7