AMA Winter Educators' Conference, Volume 6American Marketing Association, 1995 - Marketing |
Contents
TABLE OF CONTENTS | 1 |
PERSONNEL ISSUES IN ORGANIZATIONAL MARKETING CONTINUED FROM 3 | 3 |
STRATEGY AND PERFORMANCE | 16 |
Copyright | |
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activities advertising agency theory alliance American analysis ANOVA assessment associated behavior Belk brand buyers catalog shopping chaos theory COMCORE competitive concept Consumer Research coupon usage culture customer satisfaction decision dimensions effect evaluation example exchange expected export factors felt deprivation firms framework functional Georgia State University global Herfindahl Index Hispanic hyperreality hypotheses important increase individual industry influence interaction internal Journal of Consumer Journal of Marketing literature market intelligence marketing ethics Marketing Research measures ment method needs organization organizational orientation paper partners perceived percent performance perspective power distance preference problem promotion purchase relationship relationship marketing response retailers role sample scale segment service encounter service quality shopping attitudes significant Sneaker Net social specific strategy structure suggests sumer Taligent theory tion tive unbalanced data University value creating processes variables