Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures

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Penguin, Dec 29, 2009 - Business & Economics - 320 pages
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An original workbook companion to the acclaimed business bestseller The Back of the Napkin

Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.

The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."

The workbook teaches readers how to:
•Improve their three "built-in" visual problem solving tools.

•Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.

•Instantly improve their visual imaginations.

•Learn how to recognize the type of problem to choose the best visual solution.

If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
 

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Contents

Title Page
LOOKING
SEEING
IMAGINING
SHOWING
MY VISUAL ANSWERS TO PARTICULARLY CHALLENGING
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About the author (2009)

Dan Roam is the founder and president of Digital Roam Inc., a management-consulting firm that helps business executives solve complex problems through visual thinking. He has brought his unique approach to clients such as General Electric, Wal-Mart, Wells Fargo Bank, the U.S. Navy, HBO, News Corporation, and Sun Microsystems, among many others. He lectures around the country for clients and at business conferences.

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