Marketing: An Introduction@font-face {: "Times New Roman"; }@font-face {: "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; 12pt; Courier; }table.MsoNormalTable {: 10pt; "Times New Roman"; }div.Section1 { page: Section1; } This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value creating it and capturing it drives every effective marketing strategy. " |
