The Public Relations Writer's Handbook: The Digital Age

Merry Aronson, Don Spetner, Carol Ames

John Wiley & Sons, Dec 28, 2010 - Business & Economics - 368 pages

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

What people are saying

User Review -

The public relations writer's handbook provides a good overview of general PR practice.
However, the use of grammer and punctuation throughout the book is quite poor. I expected more from a PR WRITER'S handbook! Watch out for the use of "however" and punctuation misuse such as "press's". 

Contents

• III: 1
• IV: 7
• V: 8
• VI: 9
• VIII: 11
• IX: 13
• X: 14
• XII: 15
• XIII: 16
• XIV: 17
• XV: 18
• XVII: 19
• XVIII: 23
• XIX: 25
• XX: 26
• XXI: 28
• XXII: 30
• XXIII: 32
• XXIV: 33
• XXV: 35
• XXVI: 37
• XXVII: 42
• XXVIII: 44
• XXIX: 46
• XXX: 49
• XXXI: 51
• XXXII: 52
• XXXIII: 61
• XXXIV: 63
• XXXV: 65
• XXXVI: 66
• XXXVII: 69
• XXXVIII: 71
• XXXIX: 75
• XL: 79
• XLI: 81
• XLII: 83
• XLIII: 84
• XLIV: 85
• XLV: 87
• XLVI: 104
• XLVII: 106
• XLVIII: 107
• XLIX: 108
• L: 112
• LI: 118
• LII: 119
• LIV: 120
• LV: 121
• LVI: 123
• LVII: 124
• LVIII: 134
• LIX: 148
• LX: 149
• LXI: 181
• LXII: 183
• LXIV: 187
• LXV: 188
• LXVI: 189
• LXVIII: 191
• LXIX: 193
• LXX: 194
• LXXI: 195
• LXXII: 196
• LXXIII: 200
• LXXV: 206
• LXXVI: 208
• LXXVII: 211
• LXXVIII: 212
• LXXIX: 214
• LXXX: 216
• LXXXI: 218
• LXXXIII: 220
• LXXXIV: 222
• LXXXVII: 225
• LXXXVIII: 227
• LXXXIX: 233
• XC: 240
• XCI: 243
• XCII: 252
• XCIII: 253
• XCIV: 260
• XCV: 263
• XCVI: 264
• XCVII: 269
• XCIX: 273
• C: 274
• CI: 275
• CII: 276
• CIII: 278
• CIV: 281
• CV: 285
• CVI: 288
• CVIII: 290
• CIX: 291
• CX: 292
• CXI: 293
• CXII: 299
• CXIII: 301
• CXIV: 303
• CXV: 305
• CXVI: 311
• CXVII: 321
• CXVIII: 329
• CXIX: 335

About the author

Merry Aronson is the founder and director of MerryMedia, a Los Angeles–based entertainment marketing and PR firm. She has worked as a journalist, entertainment publicist, and network television promotion executive, and has taught PR writing at New York University and University of California, Los Angeles.

Don Spetner is senior vice president for Global Meeting and Communications at Korn/Ferry International. He was named an "Industry All Star" by Inside PR magazine, and his essays on communications have been published in The Journal of Corporate Public Relations and PRWeek.

Carol Ames teaches entertainment studies and public relations on the faculty of California State University, Fullerton. She is an experienced independent public relations professional and executive producer of movies for television.

Bibliographic information

• Title: The Public Relations Writer's Handbook: The Digital Age
• Authors: Merry Aronson, Don Spetner, Carol Ames
• Edition: 2
• Publisher: John Wiley & Sons, 2010
• ISBN: 1118041070, 9781118041079
• Length: 368 pages
• Subjects: Business & Economics / Advertising & Promotion; Business & Economics / Public Relations