Global Spin: The Corporate Assault on Environmentalism

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Green Books, 2002 - Corporations - 336 pages
Examines the way that corporations have used their financial resources and power to counter the gains made by environmentalists, to reshape public opinion, and to persuade politicians against increased environmental regulation. Fourteen chapters describe the methods used, including employing specialized PR firms, artificially created grassroots support for corporate causes, deterring public involvement, industry-funded research, and getting corporate-based "educational" materials into schools. The author concludes that these manipulative spin techniques are actually threatening democracy, and that environmentalists must engage in the task of exposing corporate myths and methods of manipulation. Annotation copyrighted by Book News, Inc., Portland, OR

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The Corporate Strategies of Front Groups Manufacturing Grass Roots

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About the author (2002)

Dr Sharon Beder is a visiting professor in the School of Social Sciences, Media and Communication at the University of Wollongong. Sharon's research has focussed on how power relationships are maintained and challenged, particularly by corporations and professions. She is interested in environmental politics; the rhetoric of sustainable development; the philosophies behind environmental economics; and trends in environmentalism and corporate activism/public relations. Most recently she has broadened her research interests to critique various manifestations of neoliberalism including privatisation and deregulation, market solutions to social problems and the business takeover of school education. She has written 10 books and around 150 articles, book chapters and conference papers.

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