Madison Avenue, USA. |
Contents
Habitat | 3 |
Chapter 2And This Is How We Know | 35 |
The ExtrasStill Thompson | 85 |
Copyright | |
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account executive account supervisor adver advertiser's advertising agency advertising business agency's asked audience Audimeters Barton BBDO Benton & Bowles Bernbach billings brand name broadcast called campaign cent circulation Claude Hopkins client commercials Cone consumer copy copywriter cost coupon creative Dichter dollars Edsel Ernest Dichter fact feel film Foote Gallup George Gallup idea interviewers issue Jim Young look Lord & Thomas magazine mail-order manufacturer market research McCann McCann-Erickson measure media buyers merchandising million newspaper Nielsen Ogilvy Ogilvy's panel Politz problem question radio readership Reeves Resor respondent retailers Rosser Reeves sales argument salesman sample says Schwerin selling slogan spot announcements staff Stanley Resor Starch stations technique Ted Bates television tion tising usually Vicary Walter Thompson York Young & Rubicam