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two the structure of marketing systems
marketings role in the company part
four the marketing planning and control system
19 other sections not shown
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Online Course Pack: Principles of Marketing:European Edition with Onekey ...
No preview available - 2005
activities advertising analysis behavior brand budget buyers buying called camera Canada Combines Investigation Act communication company's competition competitors consumer costs customers decide decision develop differentiated marketing discount distribution economic effective environment evaluation example expenditures factors Figure Financial Post firms forecast functions Globe and Mail groups growth Honest Ed's income increase industry marketing influence interest inventory Journal of Marketing Loblaws major manufacturer market segments market share marketing channel marketing concept marketing management marketing mix marketing plan marketing research marketing strategy marketing system merchandise middlemen million mix strategy needs new-product objectives offer operating opportunities organization packaging percent potential problem product line product managers profit programs purchase reseller response retailers sales force sales promotion sales representatives salesperson seller snowmobile social specific stage Statistics Canada suppliers target market types users various wholesalers