Principles of Marketing |
Contents
Transactions | 11 |
SUMMARY | 21 |
INDUSTRY MARKETING SYSTEMS | 31 |
Copyright | |
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activities advertising analysis behavior brand budget buyers buying called camera Canada Canadian market Combines Investigation Act communication company's competition competitors consumer costs customers dealers decide decision develop differentiated marketing discount distribution economic effective evaluation example expenditures factors Figure Financial Post firms forecast function Globe and Mail groups growth Honest Ed's income increase industry marketing influence interest inventory Journal of Marketing Loblaws macroenvironment major manufacturer market segments market share marketing channel marketing concept marketing management marketing mix marketing plan marketing research marketing strategy marketing system merchandise middlemen million mix strategy needs new-product objectives offer operating opportunities organization packaging percent potential problem product line product managers profit programs purchase reseller response retailers sales force sales promotion sales representatives salesperson seller snowmobile social specific stage suppliers target market types users various wholesalers