Principles of Marketing

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Prentice-Hall Canada, 1983 - Business & Economics - 604 pages
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Principle of Marketing Read full review

Review: Principles of Marketing

User Review  - Eli Haun - Goodreads

this might be a good book with interesting stories at times, but the fact is that i have to FORCE myself to read it. the authors use huge words for no other reason than the fact that they can. they ... Read full review


two the structure of marketing systems
marketings role in the company part
four the marketing planning and control system

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About the author (1983)

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.

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