Introduction to Innovation and Technology Transfer

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Artech House, 1996 - Business & Economics - 235 pages
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Today's most successful businesses thrive on their ability to recognize market needs, conceptualize products that will meet those needs, and acquire the technology necessary to make them a reality. This comprehensive book shows how to make this process of innovation and technology transfer work for your company. The authors describe and evaluate the whole innovation process as it would affect a company implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of available technologies, to business and management aspects such as finance, marketing and intellectual property.

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Innovation and the TechnologyTransfer Process
Identifying and Monitoring Information

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About the author (1996)

Ian Cooke has been a professional horticulturalist for over forty years. He runs his own consultancy, advising, designing, and writing on all matters horticultural, and is the author of six gardening books. He splits his time between the U.K. and the United States.

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