The Art of Selling Yourself: The Simple Step-by-Step Process for Success in Business and Life

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Penguin, Oct 11, 2012 - Self-Help - 192 pages
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Set yourself apart from the crowd!   In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product you're selling is yourself.

The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people—from Mark Zuckerberg to Warren Buffett—have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in:

• Developing more confidence

• Swiftly recovering from challenging setbacks

• Taking control by letting go of anxiety

• Networking not just for business, but for pleasure

• Conversing comfortably on topics that may be a bit out of your reach

• Succeeding in areas you never previously considered by moving out of your comfort zone

• Creating lasting, genuine connections with others

• And much more!

In short, this book will make you a pro at selling your most important asset—yourself!


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About the author (2012)

ADAM RICCOBONI is a business development professional, entrepreneur, and founder of successful publishing and consultancy companies. DANIEL CALLAGHAN was elected president of the Entrepreneurs Society and named one of the UK's Future 500 leaders by The Guardian.    Together, they cofounded MBA & Company, a freelance consultancy network, which has been featured in The Economist and Financial Times. They have been selected as one of twenty businesses worldwide by New York City mayor Michael Bloomberg to be part of a yearlong program to build the entrepreneurial scene in New York.

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