The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business

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Da Capo Press, Apr 15, 2008 - Business & Economics - 320 pages
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Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures—at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?

In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginning—and sustaining—small businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, The Boss of You provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance.

Whether you are an established professional or an entrepreneurial newbie, The Boss of You is the definitive guidebook for starting, maintaining, and enjoying your own business.

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User Review  - Xymenah - LibraryThing

So far a very straight forward, easy to understand and well laid out book about how to start your own business for women. These people have been through it all themselves and offer advice in a different and inspiring way compared to most business books. Read full review

The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business

User Review  - Not Available - Book Verdict

According to the U.S. Census Bureau, female-owned companies account for 28 percent of all American businesses, but as Werhane (business ethics, DePaul Univ.; Moral Imagination and Management Decision ... Read full review


Introduction 1
Getting Started
Introduction 7
Chapter 1 Define Your Vision 9
Chapter 2 Have a Plan 25
Chapter 3 Financial Scenarios 43
Chapter 4 Setting Up Shop 77
Growing and Maintaining
Introduction 161
Chapter 10 You Are Your Best Employee 163
Chapter 11 Hiring Help 177
Chapter 12 Customer Service 199
Chapter 13 Financial Reality Check 217
Chapter 14 Expanding 233
Chapter 15 Celebrate Your Achievements 249

Introduction 97
Chapter 5 Addressing Your Audience 103
Chapter 6 Developing Marketing Materials 113
Chapter 7 Advertising and Promotions 125
Chapter 8 Public Relations 137
Chapter 9 Networking 147
Whats Next? 257
Resource Guide 265
about the authors 292
Index 293

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About the author (2008)

Like most talented website designers who can count themselves among the earlier adopters of the medium, Lauren Bacon has no formal training in graphic design. Instead she holds a BMus in classical voice from the University of British Columbia and also studied English and Women’s Studies at the postgraduate level at the University of Northern British Columbia. It was through her work at the UNBC Women’s Centre and under the guidance of a web-designer roommate that Lauren first came to start working on the web. Lauren has a number of high-profile designs gracing the web. Her designs can be seen on the websites of international whole foods giant Yves Veggie Cuisine; the BC Women’s Hospital; Très Femme Accessories; The Chan Centre for the Performing Arts; and independent fashion designer Allison Wonderland. In her former life as a singer, Lauren was a founding member of acclaimed choral ensemble musica intima — for which she has also served as Marketing Chair— and she continues to perform as a soloist when her spare time allows. An editorial contributor to the now-defunct CBC Radio Three, and self-taught interface designer, Lauren is a sought-after speaker, participating in panels for the WEBZINE international web symposium, and a local Women in Information and Communications Technology forum, and was a guest for a San Francisco radio station on the topic of women’s businesses and online publishing ventures.

Emira Mears was twenty-four years old when she co-founded Raised Eyebrow Web Studio with Lauren, and at that time could still never imagine calling herself the boss. She has since carved herself a niche as a sought-after web strategist, offering savvy and creative advice to clients ranging from international online retailers to small, grassroots non-profits. Emira’s degree in Communications from Simon Fraser University (where she focused on feminism and cultural studies) gave her a solid grounding in both marketing and politics, a combination which has proved invaluable for Raised Eyebrow’s growing client base of advocacy groups and small businesses. Now thirty, in addition to having an employee on the payroll, she is a published freelance writer specializing in business, media and women's issues. During the heyday of portal websites, she edited a syndicated column on the now-offline Canadian women’s portal site (also published at that covered these themes, and continues to contribute to a range of publications including Bitch Magazine, Venus and Herizons Magazine. In the spring of 2006, Gayla Trail — author of the successful You Grow Girl book and website — offered Emira a regular column on the gardening blog, where she now publishes weekly on gardening-related themes.

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