The Boss of You: Everything a Woman Needs to Know to Start, Run, and Maintain Her Own Business
Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures--at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?
In "The Boss of You, " Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginning--and sustaining--small businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, "The Boss of You" provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance.
Whether you are an established professional or an entrepreneurial newbie, "The Boss of You" is the definitive guidebook for starting, maintaining, and enjoying your own business.
What people are saying - Write a review
Review: The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own BusinessUser Review - Jess - Goodreads
All obvious steps. Demeaning to women. Read full review
Review: The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own BusinessUser Review - Goodreads
i read this in 2008 which feels almost like a decade - and at the time, it was groundbreaking for it's thoroughness. parts now might be less applicable but i'm grateful for the help it was at the time. Read full review
Growing and Maintaining
Chapter 10 You Are Your Best Employee 163
Chapter 11 Hiring Help 177
Chapter 12 Customer Service 199
Chapter 13 Financial Reality Check 217
Chapter 14 Expanding 233
Chapter 15 Celebrate Your Achievements 249
Chapter 5 Addressing Your Audience 103
Chapter 6 Developing Marketing Materials 113
Chapter 7 Advertising and Promotions 125
Chapter 8 Public Relations 137
Chapter 9 Networking 147