Public Influence: A Guide to Op-Ed Writing and Social Media Engagement

Front Cover
University of Toronto Press, Jan 2, 2019 - Social Science - 232 pages

How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

1 Introduction
1
2 Saying What You Want to the Right Audience
9
3 Developing Ideas and Pitching an OpEd
21
4 Writing an Effective OpEd and Managing the Ensuing Conversation
32
OpEds Blogs Social Media Podcasts and Other Outlets
57
6 Striking an Effective Online Voice
67
7 Avoiding the Echo Chamber and Communicating Your Ideas to an EvidenceResistant Audience
80
8 What You Need to Know about Political Labels
98
10 Dealing with Social Media Blowback
127
11 Navigating Personal Relationships through Political Debate
137
12 Conclusion
149
How to Assign OpEds in a ResearchOriented Course with Practice Exercises
155
Notes
163
Bibliography
189
Index
213
Copyright

9 Sharpening Your Public Engagement
112

Other editions - View all

Common terms and phrases

About the author (2019)

Mira Sucharov is an associate professor in the Department of Political Science at Carleton University in Ottawa, Canada.

Bibliographic information