E-commerce: Business, Technology, Society
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce
MARKET For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
85 pages matching brand in this book
Results 1-3 of 85
What people are saying - Write a review
We haven't found any reviews in the usual places.
u THE REVOLUTION IS JUST BEGINNING
Philip Gordon University of California Vivek Shah Texas State UniversitySan
MySpace and Facebook Its All About
26 other sections not shown
Other editions - View all
E-Commerce 2016: Business, Technology, Society, Global Edition
Kenneth C. Laudon,Carol Traver
No preview available - 2016
adware Akamai Amazon applications behavior blogs brand broadband browser business model catalog cell phone certiﬁcate Chapter client computers commerce communications companies competitive consumers costs create credit card customers database deﬁned difﬁcult e-commerce technology e-mail eBay encryption Facebook Figure ﬁles ﬁnancial ﬁnd ﬁrms ﬁrst ﬁve FreshDirect functionality Google hardware industry infrastructure instance interactive Internet users iPhone major marketplace Mashups merchant Microsoft million mobile MySpace Netflix offer operating packets payment systems PayPal Pirate Bay Priceline proﬁtable proﬁts protocol provides public key purchase retail revenue model search engine search engine marketing sell server computing share signiﬁcant smartphones social networking speciﬁc strategy suppliers target television traditional trafﬁc transaction Twitter typically Web bugs Web server Wi-Fi wireless worldwide Yahoo YouTube