Research Methodology: A Step By Step Guide For Beginners, 2/E

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Pearson Education, 2005 - Mass Communication - 352 pages
3 Reviews
This Book Is Designed Specifically For Students Who Do Not Have Any Previous Experience Or Knowledge Of Research And Research Methodology. This Practical Step-By-Step Approach Provides Students With A Strong Framework Of Methods And Procedures Used In Both Quantitative And Qualitative Research Covering The Different Concepts Through The Use Of Simple Examples And Providing Theoretical Knowledge In A Simple To Complex Progression. This Clear And Concise Text Focuses On Developing Research Skills In Student Through Providing Qualitative And Quantitative Approaches In An Integrated Manner. The Writing Style Provides Clear Guidance Through Each Section To Simplify Understanding Of The Normally Complex Area.

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Vital for my reference in my PM&E work

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ali raza

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