How We Survived in UHF TelevisionThis personal narrative is co-authored by two of the best-known names in American UHF television broadcast management: Kathryn Kitty Broman Putnam and William Lowell Bill Putnam. During the first two decades of Ultra-High Frequency (UHF) television, when the established VHF (Very-High Frequency) stations dominated the TV marketplace, the Putnams built and operated three successful UHF outlets: WWLP-TV in Springfield, Massachusetts; WKEF-TV in Dayton, Ohio; and KSTU-TV in Salt Lake City, Utah. Kitty and Bill recall how they labored for survival during the dozen lean years between 1952 and 1964, and the events along their way to leadership in the world of advertiser-supported analog television. Included are several original poems written by Bill, and tantalizing recipes created for Kitty's long-running local cooking show. |
Contents
Lowering Our Frequency Overnight | |
Parentheses | |
Building a Local Audience | |
Those Magnificent Irishmen | |
Onto the National Scene | |
Editorials in the Fairness | |
Dealing with the | |
Building the Broadcast Industry Kittys Station | |
Glimpsing the Future | |
Personalities | |
A Poetic Heritage Comes | |
Appendix | |
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