Driving Eco-innovation: A Breakthrough Discipline for Innovation and Sustainability"If you miss this book you may miss the boat" - Ernst Ulrich von Weizscker, President of Wuppertal Institute for Climate Environment & Energy This is a book about innovation. Innovation which is fuelled by ecological issues. Innovation which will enable you to save time, resources, money and improve your performance for new business development. It spells out the meaning of vital trends which will shake up your business over the coming decades. Driving Eco-Innovation provides an insight into why business is losing its innovation stamina. It gives you the nuts and bolts of the eco-innovation approach and enables you to carry out your own, hands-on experiments and, ultimately, provide products and services that are environmentally efficient and economically profitable. Authors : Claude Fussler is vice president of Environmental Health & Safety, New Business & Public Affairs, Dow Europe. In 1995 he receivedTomorrow Magazine's Environmental Leadership Award. Peter James is director of the Sustainable Business Centre. He is also an Associate of Ashridge Management College. |
Contents
CHANGE TO | 65 |
The business precautionary principle | 99 |
Innovation for sustainability | 113 |
Copyright | |
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achieve Alan Knight assessment Azurel base BCF3 biodegradable breakthrough build challenge Chapter chemicals Cleaner Production cleaning companies competitive concept consumer coolant copiers costs create customers cycle cycle assessment dimensions durable eco-compass eco-efficiency eco-innovation ecological economic Ecover emissions energy and material energy consumption energy intensity environment environmental impacts environmental management environmental performance European FIGURE Forest Stewardship Council fossil fuels fuel future global green TV growth ideas identify implementation improvement increase industry initiatives innovation Kyocera long-term manufacturing mass intensity material and energy material intensity ment million MINERGY move needs opportunities options organic Papyron Petrofree pollution population potential precautionary principle Rank Xerox raw materials recycling reduce requires resource conservation reuse revalorization risk ronmental S-curve savings scenario score service extension suppliers sustainable business sustainable development target termites thinner walls timber tion toxic value migration waste WBCSD