The Attention Economy: Understanding the New Currency of Business
Harvard Business Press, Dec 30, 2013 - Business & Economics - 272 pages
In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.
In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:
1) measuring attention
2) understanding the psychobiology of attention
3) using attention technologies to structure and protect attention
4) adapting lessons from traditional attention industries like advertising.
Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.
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ability Accenture activities advertising allocate America Online amount attention deficit attention economy attention management attention market attention measurement attention to go attention-getting attention-protecting AttentionScape attract attention Aversive Attention back-of-mind behavior billion brain C. K. Prahalad chapter Cisco Systems clients commercial communications competitive competitors consumers corporate create customers e-commerce e-mail effective employees environment example executives eyeballs filtering firm FloppyTech focus focused front-of-mind future Gary Hamel global Harvard Business Harvard Business School ideas important individual innovation Internet issues knowledge management leaders leadership magazines manage attention mation Megahertz ment merger messages monitoring movie multitask organization organizational structure Overheard pay attention percent PRINCIPLE problem process management push technology screen Source stickiness strategy success tech television things tion topic users viewers Web banner workers