Building a Buzz: Libraries & Word-of-mouth Marketing
American Library Association, 2010 - Language Arts & Disciplines - 95 pages
Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews.
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LibraryThing ReviewUser Review - timtom - LibraryThing
This book is meant as a marketing starting point for small libraries, filled with real-life examples and practical tips to provide inspiration. It may look simplistic, but actually addresses the core ... Read full review
Review: Building a Buzz: Libraries & Word-Of-Mouth MarketingUser Review - Liz De Coster - Goodreads
Real talk: probably gave this a half-star bump because the libraries featured were from the Chicagoland area. The book is an in-depth look at a grant-funded marketing drive these libraries attempted ... Read full review