Building a Buzz: Libraries & Word-of-mouth Marketing
American Library Association, 2010 - Language Arts & Disciplines - 95 pages
Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews.
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LibraryThing ReviewUser Review - timtom - LibraryThing
This book is meant as a marketing starting point for small libraries, filled with real-life examples and practical tips to provide inspiration. It may look simplistic, but actually addresses the core ... Read full review
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American Library Association attend awareness Big Read board members bookmarks brochure Budget Building a Buzz Buzz aBout Buzz Buzz Grant project buzz marketing campaign circulation staff conversation customer service databases Dave at Night deliver demonstrate desk Develop DuPage Library System e-mail e-newsletter easy Elburn Facebook feedback George Silverman Glen Ellyn goals impact key audiences Staff key message lessons learned librarian library programs library services library staff library users library’s website listen marketing plan Mount Prospect Mouth Marketing Mudflap Girl Naperville newsletter NoveList Oakton Community College online registration online resources patrons percent Project Shoehorn promote Provide Public Library District Reproduced with permission sales force sample scenario self-checkout share someone staff and board staff members strategies internal subscribe successful talking points teachers testimonials things tion Warrenville Watson Winnetka-Northfield Illinois WOMM word word-of word-of-mouth marketing