The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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Penguin, Sep 8, 2005 - Computers - 336 pages
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What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.


But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

From the Trade Paperback edition.

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The Search : The Inside Story of How Google and Its Rivals Changed Everything

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Wired cofounder and Industry Standard founder Battelle has written a history of the search engine giant Google that attempts to place the phenomenon of Internet searching within the broader context of ... Read full review

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The Database of Intentions
Who What Where Why When and How Much
Search Before Google
Google Is Born
The Internet Gets a New Business Model
Zero to 3 Billion in Five Years
The Search Economy
Search Privacy Government and Evil
Google Goes Public
Google Today Google Tomorrow
Perfect Search

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About the author (2005)

John Battelle is a cofounding editor of Wired and the founder of The Industry Standard, as well as He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.

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