The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our CultureWhat does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.
But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. |
From inside the book
Results 1-5 of 33
Page
... drives or, later, across LANs and WANs, we assumed the digital footprint we left behind—our clickstream—was as ephemeral as a phone call. Why would it be anything but? Clickstreams had no value beyond the action they predicated, serving ...
... drives or, later, across LANs and WANs, we assumed the digital footprint we left behind—our clickstream—was as ephemeral as a phone call. Why would it be anything but? Clickstreams had no value beyond the action they predicated, serving ...
Page
... drives, checking our email, or looking up our contacts—were ephemeral, known only to us (and soon forgotten by us, to boot). But now, details of our lives are recorded and preserved by hundreds of entities, often commercial in nature ...
... drives, checking our email, or looking up our contacts—were ephemeral, known only to us (and soon forgotten by us, to boot). But now, details of our lives are recorded and preserved by hundreds of entities, often commercial in nature ...
Page
... drives clickstreams, and clickstreams drive profits. To profit in the Internet space, corporations need access to clickstreams. And this, more than any other reason, is why clickstreams are becoming eternal. As we root around in the ...
... drives clickstreams, and clickstreams drive profits. To profit in the Internet space, corporations need access to clickstreams. And this, more than any other reason, is why clickstreams are becoming eternal. As we root around in the ...
Page
... drive inside my PowerBook. When I am looking for a file or a particular email message on my local files (when I am searching my local disk), I presume that my mouseandclick actions—those of searching, finding, and manipulating data—are ...
... drive inside my PowerBook. When I am looking for a file or a particular email message on my local files (when I am searching my local disk), I presume that my mouseandclick actions—those of searching, finding, and manipulating data—are ...
Page
... drives search—a maxim I'll be repeating time and again throughout this book. We'll get into the query a bit more in the “What” section below, but on average we enter one or two short words into a query box each time we search, and we ...
... drives search—a maxim I'll be repeating time and again throughout this book. We'll get into the query a bit more in the “What” section below, but on average we enter one or two short words into a query box each time we search, and we ...
Contents
Google Is Born | |
The Internet Gets a New Business Model | |
Zero to 3 Billion in Five Years | |
The Search Economy | |
Search Privacy Government and Evil | |
Google Goes Public | |
Google Today Google Tomorrow | |
Perfect Search | |
Epilogue | |
Acknowledgments | |
Notes | |
Index | |
Other editions - View all
The Search: How Google and Its Rivals Rewrote the Rules of Business and ... John Battelle Limited preview - 2011 |
The Search: How Google and Its Rivals Rewrote the Rules of Business and ... John Battelle No preview available - 2011 |
Common terms and phrases
advertising already AltaVista answer approach asked became become began Brin called certainly company’s continued course created culture customers deal drive early email entire example Excite executive fact founders future given Google Google’s Gross hundreds idea important industry innovation intent interesting Internet it’s kind later looking major Microsoft million months NASDAQ needed offering once Overture Page paid percent person problem published query question ranking realized reason recalls says Schmidt search engine seemed simply started story tells things thousands told took traffic turn users Yahoo