The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our CultureWhat does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.
But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. |
Contents
Search Before Google | |
Google Is Born | |
The Internet Gets a New Business Model | |
Zero to 3 Billion in Five Years | |
The Search Economy | |
Search Privacy Government and Evil | |
Google Goes Public | |
Google Today Google Tomorrow | |
Perfect Search | |
Epilogue Acknowledgments | |
Other editions - View all
The Search: How Google and Its Rivals Rewrote the Rules of Business and ... John Battelle Limited preview - 2011 |
The Search: How Google and Its Rivals Rewrote the Rules of Business and ... John Battelle No preview available - 2006 |
The Search: How Google and Its Rivals Rewrote the Rules of Business and ... John Battelle No preview available - 2011 |
Common terms and phrases
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