The Business of Personal Training
Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Trainingto be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business.
While many books address the subject of exercise training, few have been written about the business side of personal training. This book covers the topic more thoroughly than any other existing publication, discussing not only how to build a solid business but also how to be an effective trainer.
Part Idefines personal training, outlines the history of the profession, and reviews the qualifications for being a personal trainer. You'll also find important information on the certifications offered by the Aerobics and Fitness Association of America, American College of Sports Medicine, American Council on Exercise, Cooper Institute for Aerobics Research, and National Strength and Conditioning Association.
Many personal trainers have no formal business education and must learn the business aspects of their trade through trial and error. Part IIhelps you avoid common business mistakes, describing how to create, market, and manage a personal training enterprise. You'll learn how to
-set business policies,
-create strategic and creative marketing plans,
-establish prices for services,
-hire and train staff members, and
Part IIIoffers techniques for becoming an effective personal trainer. Since there's more to helping your clients achieve their fitness goals than simply prescribing a program, Part III discusses
-the psychology of personal training,
-teaching techniques and tips for improving client-trainer communication,
-how to motivate clients and help them set goals, and
-how to design appropriate, individualized exercise programs.
Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Trainingis valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers.
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Personal Training as a Profession
The Origin of Personal Training
Qualifications for Personal Training
Personal Training as a Business
Managing Your Personal Training Business
Managing for the Long Haul