Keeping customers in good times and bad
Consistent return business from a solid client base is vital for any organization to enjoy steady growth and maximum profit. Now marketing expert Nykiel presents a detailed guide for all managers interested in creating a profitable, recession-proof customer base.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Performing to Keep Customers
Customers Customers Customers
3 other sections not shown
achieve American Express AT&T attitude Avis Banc BP America Brand Selling Build Selling Career Cathies Carlson Companies Cautious Carol communications competition competitors consumer customer characters customer needs customer satisfaction customer service customer types customer's Davis Frame Company Defiant delivery Down-Selling example expectations experience Fast Freddie feedback focus grid guest Impatient Irene Important Irving Junior John keeping customers L.L. Bean Lexus look Lost Lucy Loud Larry market segment marketing messages marketplace Marriott Corporation ment motivation point of encounter point-of-encounter employees Poor Pauls pre-sell product or service product/service purchase quality service Radisson recognized repeat customers reply respond Rhonda service and sales service excellence service offering Slow Sallies Sohio strategy sumer Switch and Save take market share target Ted Turner Threatening Thelma tion tomer Toyota Toyota Motor Company Try and Keeps up-selling value-added win new customers winners
Handbook of Marketing Research Methodologies for Hospitality and Tourism
Ronald A. Nykiel
Limited preview - 2007
All Book Search results »
Relatiebeheer als groeistrategie
No preview available - 2001