J.C. Leyendecker: American imagist

Front Cover
Abrams, Nov 1, 2008 - Art - 256 pages
7 Reviews
One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator instantly recognizable icons, such as the New Year's baby and Santa Claus, that are to this day an integral part of the lexicon of Americana and was commissioned to paint more "Saturday Evening Post" covers than any other artist. Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled. The first book about the artist in more than 30 years, "J. C. Leyendecker" features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the "Post. "With a revealing text that delves into both his artistic evolution and personal life, "J. C. Leyendecker" restores this iconic image maker's rightful position in the pantheon of great American artists.

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Review: JC Leyendecker

User Review  - Juan Reyes jr - Goodreads

Apparently (according to amazon reviewers) the bio is pretty biased, and wrong (?) but the reproductions are GORGEOUS. Oh man, that style of his is phenomenal. Read full review

Review: JC Leyendecker

User Review  - John Barrows - Goodreads

A very good book on one of the greatest American illustrators. The photos are high quality and the text is well written and informative. Read full review

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