Area Studies, Business and Culture: Results of the Bavarian Research Network Forarea
LIT Verlag Münster, 2003 - Science - 422 pages
As the level of globalization in business relationships rises, the importance of questions and problems pertaining to intercultural communication increases more and more. This gives rise to new tasks for the social sciences, which can only be successfully performed through interdisciplinary cooperation in the sense of area-studies. Between 1995 and 2002 for area, the Bavarian research network for area-studies, drew together numerous members of the scientific community who are specialized in the social sciences to pursue previously unresearched topics in areas of overlap of business and culture as exemplified in non-European regions. The most important results are collated here.
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achieve action activities American analysis Ankara anomia areas Asian aspects Bavarian behaviour business partners Chicano/a China Chinese co-operative ventures concept conflict contacts context cultural diaspora economic employees enterprises entrepreneurs entrepreneurship established ethnic example factors FORAREA foreign German companies German managers global groups guests implemented important Indonesian industry institutions interaction intercultural competence interviews investigated investment involved joint ventures Jordan Juarez Kibaya Kikuyu Klaus Roth land literature maquiladora Mario Vargas Llosa medium-sized Mexican Mexico Moroccan Namibia norms objective organizational organizational culture orientation Ouarzazate participants particular partner company Passau perception perspective phase political positive potential potters problems production regard region relations relationships representatives Richtersveld role rural sector situation social society South African specific strategies structures success Tabarka Tanzania tion tourism traditional trust Tunisian Turkish Turkish managers values Vietnam Vietnamese villages workers