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CONSIDERATION CHOICE AND CLASSIFYING LOYALTY
Summary Statistics for Consideration Set Size
Estimating HardCore and Soft Loyal Segment Sizes
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approach brand choice Bronnenberg and Vanhonacker buy brand Camry car buyers Chevrolet Chevrolet Silverado choice probability choice utility conditional distribution consider buying consideration and choice consideration model consideration probabilities consideration set membership consideration stage consideration utility consumers County level covariates demographic characteristics Demographic Loyalty RC discount durable products empirical application explanatory variables FFS model financing APR fusion fuzzy set fuzzy set model Gender hard-core loyal impact Income Intercept Only Demographic Internet lag operator last purchased location-specific loyalty taxonomy market share marketing mix Maxima mean consideration set midsize car moving average price observations per buyer pickup trucks price elasticity probit model proposed fusion fuzzy PSBF Random Coefficient repeat purchase response parameters salience Sebring segment set membership probabilities Soft Loyal spatial correlation spatial dependencies spatial interaction survey data survey-based estimate switchers Table transaction data transaction-based Vanhonacker 1996 variance-covariance matrix vehicle Voronoi polygon Zip code level