Three Essays on Consideration Sets |
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Contents
CONSIDERATION CHOICE AND CLASSIFYING LOYALTY | 6 |
FUSING CONSIDERATION AND CHOICE DATA | 48 |
86 | 97 |
Copyright | |
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ANGELES THE UNIVERS approach behavior brand choice brand loyalty Bronnenberg and Vanhonacker buy brand CALIFORN Chevrolet choice models CM and GS consider buying consideration and choice consideration probabilities consideration set membership consideration stage consideration utility County level covariates data set demographic characteristics E-LIBRARY FFS model financing APR frequently purchased products fusion fuzzy set fuzzy set model GS models hard-core loyal HCL customers HCL segment heterogeneity impact infrequently purchased products Internet lag operator location-specific loyal segments loyalty taxonomy market share mean consideration set midsize car Nissan observations per buyer OF-CALIFORN Oldsmobile panel data pickup trucks price elasticity probit model Random Coefficient repeat purchase sample set membership probabilities Soft Loyal spatial correlation spatial dependencies Surv survey-based estimate switchers switching matrix switching segments Table transaction data UBRARY UNIVERS LOS ANGELES UNIVERSI LOS ANGELES UNIVERSITY unobserved Vanhonacker 1996 variance-covariance matrix vector vehicle Voronoi polygon Zip code level