Effective Public Relations |
Contents
A Problem of Semantics 3 Cur | 7 |
Five | 8 |
CONTENTS tice 10 Pathways to Public Favor | 15 |
Copyright | |
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activities advertising agency American annual Association attitudes audience basic Bernays campaign Carl Byoir cent clients Committee community relations corporate counsel counselor director Editor & Publisher editors effective effort Elihu Katz employees example executive film firm function fund George Creel groups Harper's Magazine I. G. Farben idea important industry influence institutions interest Ivy Lee labor leaders magazine mass media ment military muckraking National newspaper operations opinion research organization personnel planning plant political PR department practice practitioners president press agents problems promote public opinion Public Relations Journal publicist published radio railroads rela relationships responsibility serve social society specialists sponsored sponsored films staff stockholders story survey tion today's understanding union United University words World War II York