The Steve Jobs Way: iLeadership for a New Generation

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Vanguard Press, Mar 8, 2011 - Business & Economics - 256 pages
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The former Senior Vice President of Apple Computer and close colleague of Steve Jobs’s throughout his tenure, Jay Elliot takes readers on a remarkable tour through Jobs’s astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace,
and on to his rebirth at the helm of Apple, his involvement with Pixar, and the development of the iPod, iPhone, iPad, and much more, The Steve Jobs Way presents real-life examples of Jobs’s leadership challenges and triumphs, showing readers how to apply these principles
to their own lives and careers. Packed with exclusive interviews from key figures in Apple Computer’s history, this revealing account provides a rarely seen, intimate glimpse into the  Steve Jobs you won’t see on stage, thoroughly exploring his management and leadership principles. From product development meetings to design labs, through
executive boardroom showdowns to the world outside of Silicon Valley, readers will see the real Steve Jobs, the “Boy Genius” who forever transformed technology and the way we work, play, consume, and communicate—all through the eyes of someone who worked side by side with Jobs. Written in partnership with William L. Simon, coauthor of the bestselling Jobs biography iCon, The Steve Jobs Way is the “how to be like Steve” book that readers have been waiting for.
 

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I am not a big Steve Jobs fan, but I did enjoy this book. I happen to listen to the audiobook format while driving cross country and found the time passing with great stories. Many of the topics covered in the book I was aware of, but had no idea of the first hand experience of Steve. I give any man credit that raises to the status of Steve even if I disagree with the man. This is my only Jobs book so I have nothing else to compare, but this book is very much worth the read or listen.  

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Great book. Anyone who is inspired to become an entrepreneur, or anything in the business world should read The Steve Jobs Ways.

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Contents

PART II TALENT RULES
35
PART III TEAM SPORTS
85
A DIFFERENTVIEW OF SELLING
179
PART V ON BECOMING STEVIAN
217
14 In His Footsteps
219
A Letter to Steve
229
Acknowledgments
235
Notes
239
Copyright

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About the author (2011)

Jay Elliot served as the Senior Vice President of Apple Computer, responsible for all corporate operations, including HR, Facilities, Real Estate, IT, Education, and Pacific Rim Sales, plus corporate business planning, reporting directly to Steve Jobs, Chairman of the Board. Also, as a member of the Macintosh organization he helped Jobs develop the Macintosh computer from development to introduction. Elliot's articles and interviews have been published in the Wall Street Journal, New York Times, Time Magazine, and Fortune. He lives in California.

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