Understanding Disney: The Manufacture of Fantasy

Front Cover
John Wiley & Sons, Jun 7, 2013 - Social Science - 272 pages
Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults?

In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time.

This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.


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LibraryThing Review

User Review  - Atomicmutant - LibraryThing

Interesting overview of Disney as company, culture, and phenomenon, from a variety of different analytical approaches. Academic, but reasonably accessible writing. I wish there was a bibliography ... Read full review

Review: Understanding Disney: The Manufacture of Fantasy

User Review  - Courtney - Goodreads

Though this was an assigned reading for a Children's Television class, it was an smooth read. I enjoyed her focus on the company instead of trying to write a psychoanalysis of Walt Disney himself ... Read full review


Introducing the Disney Universe
Disney Historyies
The Disney Empire
Corporate Disney in Action
Analyzing theWorld According to Disney 6 Dissecting Disneys Worlds
Disney andthe World
Living HappilyEver After? Notes

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About the author (2013)

Janet Wasko is Professor of Communication at the University of Oregon, Eugene.

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