The Voter's Guide to Election PollsFor the fourth presidential election running, Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do! |
Other editions - View all
The Voter's Guide to Election Polls Michael W. Traugott,Paul J. Lavrakas,Paul L. Lavrakas Limited preview - 2008 |
Common terms and phrases
AAPOR accurate American analysis analyzed answers asked attitudes ballot bias biased Bush call-in polls campaign candidate preference cell phone cell phone-only chapter closed-end coverage data collection Democratic demographic effects Election Day election polls electorate estimate example exit poll data face-to-face field period Gallup Gallup Organization gathered household inter Internet issues landline mail survey margin of error measure media organizations media polls methods National Election Pool nonprobability samples participate percent percentage points person political poll questions poll results poll's polling organizations polls are conducted polls conducted pollsters preelection polls presidential probability sample problems procedures produce push poll question wording questionnaire race random sampling representative Republican respondent's respondents response alternatives response rate sampling error sampling frame simple random sampling sponsor statistical stratified sampling survey research systematic sample target population techniques telephone numbers telephone polls telephone surveys tion trial-heat typically undecided vote Voter News Service