Yield ManagementAnthony Ingold, Ian Yeoman, Una McMahon-Beattie This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries. |
References to this book
Top 100 Management Tools: das wichtigste Buch eines Managers Christian Schawel,Fabian Billing No preview available - 2005 |
The Business of Tourism Management John G. Beech,John Beech,Simon Chadwick No preview available - 2006 |