The Chevrolet car and truck business traces its roots back to Michigan's lumber industry in the middle of the 19th century. Lumber mills gave way to carriage and wagon manufacturing and the claim, before motorcars burst on the scene, that Flint was the "vehicle capital of the world." This is the story of how those wagon makers quickly converted to producing automobiles, overtaking automotive pioneer and archrival Ford in sales, and building the Chevrolet brand into the global powerhouse entity it is today. This volume traces the first half (1911-1960) of Chevrolet's 100-year history in photographic detail and provides an unparalleled spotter guide for long-forgotten (or never-known) Chevrolet cars and trucks.
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Acknowledgments with Image Source Key and Bibliography Introduction
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107-inch wheelbase 1938 Chevrolet advertisement Arcadia auto show automobile Automotive History Bel Air body type bowtie Buick Motor Buick Motor Company Cadillac car and truck car’s carryover catalogue illustration Chevrolet cars Chevrolet engineers Chevrolet introduced Chevrolet sales Chevrolet truck Chevy Chevy’s Classic Six convertible copper-cooled Corvair Corvette coupe David Buick dealer delivery Deluxe Series Detroit Durant-Dort Durant’s Fisher Body Fleetline Flint River Flint Wagon Ford Ford’s four-door front front-end GM’s grille half-ton truck hardtop Harley Earl headlamps Henry Crapo hood horsepower inches industry instrument panel Knudsen Louis Chevrolet low-priced field manufacturing Master Deluxe Motor Company Motorama mounted OHV Six one-ton optional passenger car popular postwar production rear fenders roadster Royal Mail sales leadership sawmill seat Sedan Delivery sedans shown side Sloan Museum sports car Standard Catalogue station wagon Styleline Superior Series touring car truck chassis two-door upscale vehicle wheels windshield World War II