Chevrolet: 1911-1960

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Arcadia Publishing, 2012 - Business & Economics - 127 pages
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The Chevrolet car and truck business traces its roots back to Michigan's lumber industry in the middle of the 19th century. Lumber mills gave way to carriage and wagon manufacturing and the claim, before motorcars burst on the scene, that Flint was the "vehicle capital of the world." This is the story of how those wagon makers quickly converted to producing automobiles, overtaking automotive pioneer and archrival Ford in sales, and building the Chevrolet brand into the global powerhouse entity it is today. This volume traces the first half (1911-1960) of Chevrolet's 100-year history in photographic detail and provides an unparalleled spotter guide for long-forgotten (or never-known) Chevrolet cars and trucks.
 

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Contents

Acknowledgments with Image Source Key and Bibliography Introduction
7
18551911
9
19121920
23
19211933
41
19341940
63
19411952
89
19531960
107
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About the author (2012)

Author Michael W.R. Davis is a veteran automotive journalist and historian, as well as an author of six previous Arcadia photographic histories. Though he is a Chevrolet historian, Davis spent 25 years with Ford Motor Company before returning to journalism, authoring and serving as the executive director of the Detroit Historical Society for five years. In addition to holding degrees from Yale and Eastern Michigan Universities, Davis is a member of the Society of Automotive Historians and a trustee of the National Automotive History Collection at the Detroit Public Library, a main source of many of the images in this book.