Mass Communications: A Book of ReadingsWilbur Schramm The development of mass communications; The structure and function of mass communications; Control and support of mass communications; The communication process; The content of mass communications; The audiences of mass communication; Effects of mass communications; Responsibility for mass communications. |
Contents
CONTROL AND SUPPORT OF Mass CommUNICATIONS | 3 |
A Brief Chronology of Mass Communications | 5 |
Ragtime to Riches | 43 |
Copyright | |
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advertising agencies American appears areas attitudes audience BBDO behavior brands broadcasting Cable and Wireless camera campaign cent commercial Company competition concern consumers costs culture demand democratic discussion Don Herbert economic editor effect Electric electric motors Electric Theater event example exposure fact factors film freedom function Huston important increase individual industry influence interest issues journalism kinetoscope Lazarsfeld less listening literacy magazines mass communication mass media ment motion picture motor newsmen newspaper opinion leadership organized paper pattern political popular possible present printed problem programs propaganda public opinion publisher radio readers responsibility shows social society sources speech staffer stations story symbols television tend tion United urbanization Walter Lippmann WEAF wireless York