Mass Communications: A Book of Readings

Front Cover
Wilbur Schramm
University of Illinois Press, 1960 - Communication - 695 pages
The development of mass communications; The structure and function of mass communications; Control and support of mass communications; The communication process; The content of mass communications; The audiences of mass communication; Effects of mass communications; Responsibility for mass communications.

From inside the book

Contents

CONTROL AND SUPPORT OF Mass CommUNICATIONS
3
A Brief Chronology of Mass Communications
5
Ragtime to Riches
43
Copyright

28 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information