Mass communications: a book of readings
University of Illinois Press, 1960 - Social Science - 695 pages
The development of mass communications; The structure and function of mass communications; Control and support of mass communications; The communication process; The content of mass communications; The audiences of mass communication; Effects of mass communications; Responsibility for mass communications.
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A Brief Chronology of Mass Communications
of International Communications
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advertising agencies aggressive selling American appears attitudes audience average BBDO behavior brands broadcasting Cable and Wireless campaign cent character cities competition concern consumers costs culture daily demand dentifrices discussion Don Herbert economic editor effect Electric Electric Theater event example fact factors film freedom function girl important increase individual industry influence interest issues journalism Lazarsfeld less listening literacy magazines Margaret Mead mass communication mass media ment motion picture motor newspaper opinion leaders opinion leadership organized papers pattern political popular possible present printed problem product differentiation programs propaganda public opinion publisher radio relations relatively responsibility serials shows social society sources speech staffer stations story symbols Table television tend tion United urbanization Walter Lippmann WEAF York