The Internet Election: Perspectives on the Web in Campaign 2004

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Rowman & Littlefield, 2006 - Political Science - 216 pages
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During the 2004 presidential campaign, 63 million people used the Internet for political information, 43 million discussed politics via e-mail, and 13 million used the Internet to make campaign contributions or arrangements for volunteer efforts. For these reasons and more, this presidential race has been termed the Internet election. The Internet Election analyzes the unprecedented role of the Web in the 2004 presidential campaign. This volume responds to the drastically changing political landscape and, specifically, its effect on the Bush-Kerry race with an eye toward future elections. Leading political communication scholars cover campaign websites, grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of (other than presidential) candidates on websites. Political strategists and Internet enthusiasts, as well as political communication scholars and students, will welcome this well-researched and informative book.
 

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Contents

Campaign Finance Reform and the Internet Regulating Web Messages in the 2004 Election and Beyond
5
Web Campaigning by US Presidential Primary Candidates in 2000 and 2004
21
Webstyles in 2004 The Gendering of Candidates on Campaign Web Sites?
37
Online Organization Dean Kerry and Internet Politicking in the 2004 Iowa Caucus
57
Political Web Wars The Use of the Internet for Political Advertising
67
SelfReferential and OpponentBased Framing Candidate EMail Strategies in Campaign 2004
83
The Role of Campaign Web Sites in Promoting Candidates and Attracting Campaign Resources
99
Joy and Sorrow of Interactivity on the Campaign Trail Blogs in the Primary Campaign of Howard Dean
111
The Blogging of the President
133
The Age of Reasons Motives for Using Different Components of the Internet for Political Information
147
Discrediting Teresa Wounded by Whispers on the Web
169
Web Interactivity and Young Adult Political Efficacy
187
Index
203
About the Editors and Contributors
211
Copyright

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Page 199 - Voting is the only way that people like me can have any say about how the government runs things. 1. AGREE J3. Sometimes politics and government seem so complicated that a person like me can't really understand what's going on.

About the author (2006)

Andrew Paul Williams is assistant professor in the Department of Communication at Virginia Tech. John C. Tedesco is associate professor and director of graduate studies in the Department of Communication at Virginia Tech.

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