Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small

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Harvard Business School Press, 2004 - Business & Economics - 238 pages
9 Reviews
Widely acclaimed in hardcover as a refreshing look at idea generation, "Why Not? provokes readers to apply existing solutions to new problems.

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Review: Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small

User Review  - Liz - Goodreads

This book was pretty good. I liked some of the examples even if they were out of date. The book suggests four questions to help you solve problems: • What would Croesus do? Imagine a individual with ... Read full review

Review: Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small

User Review  - Ricardo Basallo - Goodreads

The books provide simple steps on how to generate ideas to solve everyday problems. Recommend this if you want to keep thinking on better ways to do something. Read full review

References to this book

About the author (2004)

Ian Ayres is William K. Townsend Professor of Law at Yale Law School. Barry Nalebuff is Milton Steinbach Professor of Economics at Yale School of Management.

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