Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small
Widely acclaimed in hardcover as a refreshing look at idea generation, "Why Not? provokes readers to apply existing solutions to new problems.
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Why not?: how to use everyday ingenuity to solve problems big and smallUser Review - Not Available - Book Verdict
The notion that innovation can be"routinized" is a perennial theme of business theorists. This engaging primer is more insightful than the usual free-associational, brainstorming protocols. Economist ... Read full review
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