Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small

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Harvard Business School Press, 2004 - Business & Economics - 238 pages
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Widely acclaimed in hardcover as a refreshing look at idea generation, "Why Not? provokes readers to apply existing solutions to new problems.

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Why not?: how to use everyday ingenuity to solve problems big and small

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The notion that innovation can be"routinized" is a perennial theme of business theorists. This engaging primer is more insightful than the usual free-associational, brainstorming protocols. Economist ... Read full review

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Pl see my comments @ my blog : JuJubax
http://jujubax.blogspot.com/2011/01/why-not-by-barry-nalebuff-and-ian-ayres.html

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