Organic Growth: Cost-Effective Business Expansion from Within

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John Wiley & Sons, Feb 21, 2003 - Business & Economics - 320 pages
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A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically).
Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can continue to pursue high-risk, high-reward growth strategies, but they should also be very aware of overlooked or sub-optimized opportunities for growth within their own company.
This book is a guide to how to dynamically combine managerial and 'people' skills to unlock a hidden layer of corporate value.
 

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Contents

PART I THE CHALLENGE
1
PART II CREATING THE TECHNICAL CONDITIONS
25
PART III RECOGNIZE UNCOVER PRIORITIZE
125
PART IV CREATING THE MANAGERIAL CONDITIONS TO SUPPORT ORGANIC GROWTH
197
Afterword Killing your ambassador
265
Index
293
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About the author (2003)

Jean-Frédéric Mognetti is Professor of Strategy and MBA Consulting Projects Coordinator, Development Asia, at HEC School of Management in Paris. He runs a successful consulting practice, JFM Management Services, with an international clientele. Professor Mognetti has a special interest in the sales and marketing consequences of strategic decisions and has focused both his academic and consulting interests on this topic. He received his Masters and pre-Doctorate degrees in Law from Université de Paris Panthéon Sorbonne and his MBA from IMD, Switzerland.

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