Advanced Google AdWords

Front Cover
Wiley, Apr 24, 2012 - Computers - 573 pages
8 Reviews
Master every aspect of the powerful Google AdWords platform withthis one-of-a-kind guide

AdWords expert Brad Geddes, the first and only Advanced AdWordsSeminar leader for Google, shares his detailed instruction andinsights to get new users up and running quickly and teach AdWordspros some slick new tricks. This must-have new edition offers 50+pages of fresh material on such topics as retargeting, tracking foranalytics, video ad features, ad extensions, and much more.

  • The ultimate guide to advanced Google AdWords techniquesauthored by a respected AdWords expert who is the Advanced AdWordsSeminar leader for Google and a well-known internet marketingconsultant
  • Offers insight, direction, and strategies for using everyaspect of AdWords to create and manage successful pay-per-clickmarketing campaigns
  • Goes well beyond the basics and offers tips and tactics thatyou can apply immediately to your own campaigns
  • Updated and better-than-ever Second Edition features 50+ pagesof new material, including targeting capabilities and remarketing,ad extensions, bidding features, tracking for analytics, video adfeatures, reporting features, and more
  • Provides busy marketers, consultants, PR professionals, webdevelopers, and others with an invaluable, step-by-step guide tokeep on hand
  • Includes a Google Adwords coupon

If you want to drive the traffic you choose to your website,then this is the guide to get you there.

What people are saying - Write a review

User ratings

5 stars
2
4 stars
6
3 stars
0
2 stars
0
1 star
0

Review: Advanced Google AdWords

User Review  - Colin - Goodreads

All you need to know to manage successful Adwords campaigns. Read full review

Review: Advanced Google AdWords

User Review  - Goodreads

All you need to know to manage successful Adwords campaigns. Read full review

About the author (2012)

AdWords expert Brad Geddes has been managing successful PPC campaigns for more than a decade. He is the first and only AdWords Seminar Leader chosen by Google to teach advanced seminars to Google's advertisers. He has advised top companies such as Amazon, Red Lobster, Encyclopedia Britannica, World Directories, and R.H. Donnelley. Brad maintains a popular PPC blog (CertifiedKnowledge.org) and writes a column for Search Engine Land. He is a popular speaker at conferences throughout the world, including Search Engine Strategies, SMX, Pubcon, Afri-Tech, and many others.

Bibliographic information