Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges

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Harvard Business Press, 2009 - Business & Economics - 231 pages
4 Reviews

Harness New Collaborative Technologies for Competitive Gain
Most organizations realize that to succeed in today's turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don't know what they know--but they need to learn soon.
Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways, including: capturing accumulated knowledge; connecting employees who need information with the experts who have it; and enabling the best ideas to emerge organically. These technologies--labeled "Web 2.0"--first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile, productive, and innovative. This is the phenomenon of Enterprise 2.0.
In this compelling book, Andrew McAfee--a veteran researcher and writer on the business impact of technology, and the originator of the phrase "Enterprise 2.0"describes the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:
- Show how early adopters like Google, the BBC, and the CIA have profited from Enterprise 2.0
- Specify the concrete business benefits that arise when Web 2.0 technologies are properly deployed
- Reveal where the real risks and roadblocks are with Enterprise 2.0, and why most concerns are unfounded
- Guide companies through an Enterprise 2.0 deployment
Enterprise 2.0 is written not for technology experts, but for pragmatic decision makers in any kind of organization. Dispensing with hype, it takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership.
 

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LibraryThing Review

User Review  - ElectricRay - LibraryThing

In my private life I have long been entranced by the potential of the collaborative internet (225 reviews in, this shouldn't come as a big surprise) and have, as a result being trying my darndest to ... Read full review

LibraryThing Review

User Review  - dougcornelius - LibraryThing

If you have heard of Enterprise 2.0, they you have heard of McAfee. He coined the term in his 2006 paper in the MIT Sloan Management Review: Enterprise 2.0: The Dawn of Emergent Collaboration. You ... Read full review

Contents

Red Herrings and Long Hauls
145
Going Mainstream
173
Looking Ahead
195
Notes
215
Index
221
About the Author
231
Copyright

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About the author (2009)

Andrew McAfee coined the phrase "Enterprise 2.0" in a 2006 Sloan Management Review article. He is on the faculty of Harvard Business School's Technology and Operations Management department. His research investigates IT's impact on organizations' performance and competitive position. He has authored more than fifty case studies as well as articles in Harvard Business Review, Sloan Management Review, and other journals.

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